https://commercialsociety.net/taxonomy/term/228/all en https://commercialsociety.net/node/439 <h2>Branding | Entrepreneur Magazine</h2> A brand is more than just a sales pitch, it&#039;s a firms promise to its customers. Read more Thu, 21 Nov 2019 05:30:28 +0000 tlwagner 439 at https://commercialsociety.net https://commercialsociety.net/node/426 <h2>Co-Creation: 5 Examples of Brands Driving Customer-Centric Innovation</h2> Five brands, in particular, stand out for excellence in customer-centric innovation. Read more Mon, 11 Nov 2019 23:38:39 +0000 tlwagner 426 at https://commercialsociety.net https://commercialsociety.net/node/258 <h2>Frederick the Great, Potatoes, and the Art of Rebranding</h2> How do we change the way people think about your brand? Back in the 18th century, Frederick II of Prussia (also known as Frederick the Great) was looking for ways to feed his nation and lower the price of bread. He proposed the potato as a suitable new addition to the nation’s diet. But peasants resisted growing it. Read more Wed, 19 Jun 2019 18:24:10 +0000 tlwagner 258 at https://commercialsociety.net